Brand Shares Lollapalooza Experience on Facebook with Autographed Gibson® Guitar Giveaway
Parsippany, NJ (August 10, 2011) – Clearasil®, a leading brand of skin care products, launches the “Rock Your Skin” Guitar Sweepstakes, giving Facebook fans the chance to win an autographed Gibson® Melody Maker Les Paul guitar. The guitar was signed at the Clearasil Vibe+Revive Lounge within the Miami Express Yourself Oasis at the Hard Rock Hotel during Lollapalooza music festival. The guitar features autographs from celebrities and musicians including John Legend, LeAnn Rimes, Samantha Ronson, Taylor Momsen of Gossip Girl, Twilight star Kellan Lutz and more. The sweepstakes is the brand’s way of sharing the Lollapalooza experience with those who could not attend and a way to continue to position the Clearasil® Facebook page as a destination for content that is exciting and relevant to its consumers.
"Facebook has given us the opportunity to expand the ways in which we engage with our consumers, and this is just one example of how we are working to fuse Clearasil brand positioning and products with our consumer's passions and interests,” says Kevin Harshaw, Marketing Director of Personal Care at Clearasil parent company Reckitt Benckiser. “We know that music and Facebook play important roles in the lives of many of our young adult consumers, so it makes sense to start there.”
Starting August 5th, consumers were able to enter for a chance to win the autographed Gibson® Melody Maker Les Paul guitar by “Liking” the Clearasil Facebook page and filling out the basic entry form. The “Rock Your Skin” Guitar Sweepstakes will run through September 9th, 2011 and one winner will be selected at random to win. Five runner ups will also receive a prize pack of assorted Clearasil® products. Winners will be posted on Facebook.com/ClearasilUS.
This sweepstakes is a continuation of the brand’s “Rock Your Skin” campaign that kicked off early this summer with a pre-Lollapalooza Facebook sweepstakes that sent two lucky fans to an all-expenses paid trip to the Hard Rock Hotel in Chicago with 3-day passes to Lollapalooza. Throughout the Lollapalooza Music Festival, Clearasil hosted the “Rock Your Skin: Vibe + Revive Lounge” for celebrities, music industry VIP’s and media to retreat from the festival grounds and enjoy Clearasil Rock Your Skin Facials, Rockin’ Chair Massages and more.
Parsippany, NJ (August 10, 2011) – Clearasil®, a leading brand of skin care products, launches the “Rock Your Skin” Guitar Sweepstakes, giving Facebook fans the chance to win an autographed Gibson® Melody Maker Les Paul guitar. The guitar was signed at the Clearasil Vibe+Revive Lounge within the Miami Express Yourself Oasis at the Hard Rock Hotel during Lollapalooza music festival. The guitar features autographs from celebrities and musicians including John Legend, LeAnn Rimes, Samantha Ronson, Taylor Momsen of Gossip Girl, Twilight star Kellan Lutz and more. The sweepstakes is the brand’s way of sharing the Lollapalooza experience with those who could not attend and a way to continue to position the Clearasil® Facebook page as a destination for content that is exciting and relevant to its consumers.
"Facebook has given us the opportunity to expand the ways in which we engage with our consumers, and this is just one example of how we are working to fuse Clearasil brand positioning and products with our consumer's passions and interests,” says Kevin Harshaw, Marketing Director of Personal Care at Clearasil parent company Reckitt Benckiser. “We know that music and Facebook play important roles in the lives of many of our young adult consumers, so it makes sense to start there.”
Starting August 5th, consumers were able to enter for a chance to win the autographed Gibson® Melody Maker Les Paul guitar by “Liking” the Clearasil Facebook page and filling out the basic entry form. The “Rock Your Skin” Guitar Sweepstakes will run through September 9th, 2011 and one winner will be selected at random to win. Five runner ups will also receive a prize pack of assorted Clearasil® products. Winners will be posted on Facebook.com/ClearasilUS.
This sweepstakes is a continuation of the brand’s “Rock Your Skin” campaign that kicked off early this summer with a pre-Lollapalooza Facebook sweepstakes that sent two lucky fans to an all-expenses paid trip to the Hard Rock Hotel in Chicago with 3-day passes to Lollapalooza. Throughout the Lollapalooza Music Festival, Clearasil hosted the “Rock Your Skin: Vibe + Revive Lounge” for celebrities, music industry VIP’s and media to retreat from the festival grounds and enjoy Clearasil Rock Your Skin Facials, Rockin’ Chair Massages and more.
Check out the @ClearasilUS Rock Your Skin Guitar sweepstakes for a chance to win an autographed Gibson Les Paul Guitar signed by John Legend, LeAnn Rimes, Samantha Ronson, Taylor Momsen, Kellan Lutz and more! http://on.fb.me/pbHG1Y
Thanks to Kendall for the heads up!
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